Where the story begins...

Where the story begins….

The establishment of Solle Naturals was initiated with the convergence of a number of exceptional circumstances. Company founder Greg Halliday had spent two decades in the natural health industry, half of them as a top executive at a leading and exceptional company. During this time, Greg had often dreamed of leveraging his experience, knowledge and true passion for herbs and supplements into starting his own company. 

When considering this future endeavor, Greg had built a mental checklist of things he would want forged into the identity of this new company. First, it must be grounded in strong herbal philosophy; second, it must be capable of truly changing lives and advancing the cause of natural health, and third it must bring a fresh, new approach to the world of supplementation. In other words, it must be truly distinctive and industry-advancing. 

Eventually, the future arrived. Important events transpired that brought that "future dream" to the present. A life-changing opportunity and a critical time for decision was presented to Greg in 2011, when almost simultaneously, he was 1) invited to join an even larger, well established company and 2) he was approached by some life-long friends, who were interested in having Greg lead a brand new business venture. There was also the matter of Greg's "internal voice," the voice that kept telling him that there was a reason that this situation had evolved-that this may be the exact opportunity he had been dreaming of, the chance to make a real difference through something new and significant in Natural Health. 

Interestingly, Greg became aware of emerging research regarding a new holistic natural health approach involving mind/body health connections. This novel approach was exciting and of great personal interest, based on his own family experience, and he immediately recognized it's amazing potential to change the industry. It quickly formed into a personal passion and his mission going forward. 

Almost immediately, several key events followed which confirmed his decision. First, he became connected with two key experts in mind/body health, with whom he began sharing his ideas. They quickly embraced the approach and confirmed its potential to change both the industry and the way people view their health options. Second, he received significant investor interest in the creation of a new company built around this fresh approach. Finally, key partners joined with him to assist in the company founding and help ensure a solid structure built for the future. 

Thus, Solle Naturals was established and the task of formulating world-class, mind-body herbal products began in earnest. In addition, the corporate philosophy of Solle Naturals began to take shape.